![]() Is anything but the Land That Knows No Limits. Most of us who live in the West recognize it It was Madison Avenue at its best, the mythic West at Without Limits” for people who wanted to go to the Land That Knows Marlboro Country became “Marlboro Unlimited.” Ads promoted “Gear The West, according to advertisingĬopy marketing this new image, is a “land that knows no limits.” Now, the West is changing and so is America.ġ990s, Marlboro Country went through a metamorphosis to appeal to a Marlboro Country remain in the minds of generations of Americans. Have quit smoking, but the powerful images of the Marlboro Man and Rugged individualists fighting for right. “The Magnificent Seven” on which the theme evoked the memory of the LungĬancer also killed Yul Brynner and Steve McQueen, the heroes of Two of the original Marlboro men made very public pleasĪgainst smoking before succumbing to lung cancer. Remaining bars and forced to light up in the cold outside of officeīuildings. Smokers have been relegated to closed airport lounges, a few ![]() The fact that cigarettes kill hundreds of thousands of AmericansĪnd perhaps millions of people worldwide every year. No one, including a reluctant tobacco industry, disputes The luster has worn off cigarettes in the lastĤ0 years. Of emphysema earlier this year, 23 hours after she smoked her last It wasĪlso the day my father - a regular smoker - had his first of two White House and made America ride tall in the saddle again. 20, 1981, the day Ronald Reagan rode into the I smoked Marlboros for years, starting in high school. I knew what I had to do even if I also knew it was all a facade. One goat-roping farm boy who wanted to live in “Marlboro Country.” Grizzled-yet-clean-cut men who, of course, smoked Marlboros. Started in the 1960s, was one of the most successful in history.īefore Philip Morris bought the concept from the Leo BurnettĪdvertising Agency, Marlboro was a slumping cigarette brandĪvenue, the West became “Marlboro Country,” inhabited by It has woven its way into the fabric of the The theme from the movie “The Magnificent Seven” blared from theĬowboys sitting around the campfire smoking cigarettes as the sunīeen banned from television since 1971, but the image of the Was yesterday: Rugged cowboys in dusters on horseback in aĭownpour, punching cattle panicked into a stampede by lightning.
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